Why is it so hard for people to actually deliver what they promise? In the days leading up to the big Black Friday rush, my wife and I found a great deal being advertised on Amazon.com … a 40″ LCD TV for “under $200″. It was also stated that the deals would begin at 7 pm EST on Thanksgiving evening.
So, 7 pm rolled around, and the 40″ tv was “currently unavailable at this time”. I refreshed my screen often over the next hour and a half, until finally at around 8:30, the item was available, but cost $396. Interesting … but not the deal that was advertised. Also, they were offering a $200 gift card for shoppers who purchased a DirectTV package. Surely, they didn’t think this separate offer could make their “under $200″ claim legit?
Ultimately, I don’t know. Maybe I’m the dumb one … I didn’t read the ad closely enough … I should have known better than to expect such a great deal.
But, if that is the case, it is a failure of Amazon to clearly state their message. I now have a negative interaction with Amazon to add to all my previously positive interactions with them. That’s too bad, because it didn’t have to be that way.
What I can learn from this is how it feels to be deceived … even if unintentionally. With my own business, I never want my clients or potential clients to feel like they’ve been deceived. It’s morally wrong and bad business. I’ve always tried very hard to my services and pricing in a way that is upfront and understandable. My bad experience with Amazon today will make me even more vigilant to clearly communicate.